Creative Technologist
AI should propose. People should decide.
I'm a Creative Technologist working at the intersection of AI, creativity and design systems. I build tools that take on the repetitive thinking around creative work, so the people doing it can spend their time on judgment, storytelling and direction. Right now, most of that goes into Mosif.
How I work
AI proposes, people decide.
The most useful thing AI can do in creative work is narrow the field, not make the call. I design the handoff between the two deliberately—it's the architecture, not an afterthought.
Work backwards from what exists.
Most tools generate forward from a prompt and end up inventing. I'd rather derive—starting from the real artefacts and reading what's actually true in them.
Automate the repetition, not the thinking.
Creative people are expensive, talented and finite. My work is about designing the procedural labour out, so their time goes where only they can add something.
The Product
Mosif
It builds a design system out of what a client has already made, then keeps checking that the system still matches reality.
Read the full story→Agencies inherit brands far more often than they get to create them. A client turns up with a live site, a Figma file and a folder of assets, and buried somewhere in all of that is a design system nobody ever wrote down.
Mosif reads what's actually there and builds one: colour and type tokens, a component inventory, the practical layer you need before you can design or build anything.
And it keeps watching
A design system is only accurate until the next deploy.
Live site
Checks the live product on a schedule and tells you, by email or Slack, when something no longer matches what you confirmed.
Figma
Notices new styles and components appearing in the design file, so drift gets caught while it's still a design decision.
Code
Flags off-system styling before it ships, at the point where it's still cheap to change.
Current Explorations
Currently Building.
Creative Technology Research
Continuously exploring Claude code, Python, Figma, GitHub, AI agents, workflow automation and generative AI systems through self-directed experimentation.
Long-Term Vision
Where all of this is heading.
Everything on this website points in the same direction.
I'm building Mosif into a tool agencies genuinely rely on—one that removes the guesswork from inheriting someone else's brand and gives design teams a documented, dependable foundation to build against.
Rather than automating creativity itself, the goal is to automate the repetitive thinking that surrounds it: the sampling, the documenting, the reconstructing of what a brand already is. So the people doing the work can spend their time on judgment, storytelling and direction instead.
Rather than automating creativity itself, my goal is to automate the repetitive thinking that happens around creative production, allowing people to spend more time on ideas, storytelling and creative direction.
The Roadmap
Design System Generation
Real brand assets in, documented system out—colour sampled from actual pixels, type identified from real usage, every decision confirmed by a professional.
Figma & Component Libraries
Full Figma integration so a generated system lands as a usable component library, not another document someone has to interpret.
Founder Partner Beta
A small group of agencies putting Mosif against real client work, with direct input into what it becomes.
“Mosif isn't the end goal. It's the clearest expression so far of a belief I keep testing: that AI is most useful when it does the groundwork and leaves the judgment to people.”
Two ways to work together.
For agencies hiring
I work with agencies, studios and brands on AI workflows, creative tooling and design systems—as a creative technologist who can hold both the technical and the creative side of the conversation.
Get in touchFor agencies inheriting brands
I'm looking for a small number of founder partners to shape Mosif against real client work, with direct input into the roadmap. If you reverse-engineer brands for a living, this is your problem.
Explore Mosif→